Atlanta rapper Soulja Boy is officially done-done with Gucci. The hip-hop star has announced he’s boycotting the luxury brand following its controversial blackface sweaters.
SB went to Instagram last night (February 8) to announce his lifestyle-changing decision.
A few hours ago, reality TV star Safaree Samuels released his “No Gucci” diss song.
Yesterday, King of the South T.I. unloaded some insane smoke on Gucci for its racist L.
This week, Gucci issued a public apology for having a controversial blackface-looking sweater on its website.
Gucci deeply apologizes for the offense caused by the wool balaclava jumper.
We consider diversity to be a fundamental value to be fully upheld, respected, and at the forefront of every decision we make.
Full statement below. pic.twitter.com/P2iXL9uOhs
— gucci (@gucci) February 7, 2019